SonicWall Competitive Knockout

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Internal battlecard for CAMs and CDMs. Last Updated Nov 2025.
Core Positioning Statement:

SonicWall has had a bad year: a perfect storm of incidents, poor responses, confusing pivots and a significant price increase. The opportunity to take share from SonicWall today is large, highly targeted and uniquely cost effective. SonicWall has one of the largest footprints in the global SMB and MSP ecosystem, especially in the ten to five hundred employee segment where vendor consolidation, managed security services and monthly economics matter most.

SonicWall MSPs are actively searching for consolidation paths. WatchGuard is one of the only global vendors with a complete single vendor platform that replaces SonicWall without increasing operational overhead.

TL;DR: SonicWall in 30 Seconds

These are the points that anchor every SonicWall competitive conversation.

SonicWall had a difficult 2025 that included multi month SSL VPN exploitation, a cloud backup breach, endpoint confusion and significant price increases. These events exhausted partners, increased operational workload and damaged trust.

SonicWall had a difficult 2025 with SSL VPN exploits, a cloud backup breach, price increases and a confusing endpoint pivot. Their partners are tired and ready for a more stable platform. WatchGuard provides a unified security platform that aligns with SaaS usage and remote work without increasing operational burden.

Ideal Partner Profile

These are the partners most receptive to a SonicWall takeout conversation.
Dimension Ideal Profile
Org size 10 to 500 users, SonicWall’s primary SMB and mid market segment.
Industry Any industry with MSP heavy adoption, including IT services, healthcare, professional services and manufacturing.
Current security SonicWall firewalls, SSL VPN, Capture Client or SES EDR, Cloud Secure Edge and possibly SonicWall MSS or MXDR.
IT maturity MSP1 or early MSP2, feeling pain but not yet replatformed.
Mindset Frustrated with SonicWall incidents, complexity, OEM dependency and price increases.
Channel alignment Buys through MSPs or resellers, not directly from security vendors.
We are targeting MSPs that rely heavily on SonicWall firewalls and SSL VPN. They experienced significant pain during 2025 and want to move toward a single vendor platform that improves operational efficiency and margin.

Sales Plays

Two high-impact plays that help CAMs and CDMs drive SonicWall displacement: one for existing partners and one for net-new SonicWall partners.
Existing Partners
Net-New Recruitment

Goal

Displace SonicWall within existing WG partner estates by offering a cleaner, consolidated platform with Firebox + FireCloud + EPDR + AuthPoint + ThreatSync.

Target

  • WG partners who listed SonicWall in surveys
  • Partners supporting SMA 100 / SSL-VPN
  • Partners renewing Gen 6/6.5
  • Partners struggling with SonicWall endpoint pivots

Opener

I’m reaching out proactively because of the SonicWall incidents this year — we’re helping partners make sure their firewall and remote-access posture is secure and up to date.

Builder

  • Share “When Firewalls Age Out” webinar
  • Share upcoming “Why Switch from SonicWall” Jan webinar
  • Use SSL-VPN/Backup/Price Increase internal carousels
  • Share Firebox vs SonicWall competitive book

Closer

  • 25% new-logo promo
  • FireCloud-for-a-penny bundles
  • FlexPay no-overlap billing
  • NFR hardware availability

Outcome

Partner modernizes security stack on WG Cloud, reducing tickets, incident noise, VPN exposure, and operational overhead.

Goal

Recruit SonicWall MSPs into WatchGuardONE and convert their estate during renewals or SMA/VPN pain.

Target

  • SonicWall firewall sellers
  • MSPs using Capture Client or SES
  • Partners with SMA/SSL-VPN exposure
  • Partners facing 20% renewal increases

Opener

With the SonicWall incidents this year, many MSPs are re-evaluating how much time they spend dealing with SSL-VPN noise, patch cycles and platform fragmentation. We’re helping partners modernize.

Builder

  • Share the Akira/Lifecycle webinar
  • Promote upcoming Jan “Why Switch” webinar
  • Position WG Cloud as single-pane MSP platform
  • Highlight OEM-free endpoint + identity + ZTNA

Closer

  • 25% promo
  • Status-match to Gold
  • NFR hardware
  • FlexPay for easy migration

Outcome

New SonicWall MSPs join WGONE and deploy Firebox + FireCloud + EPDR + AuthPoint.

Why Now: SonicWall’s 2025 Crisis

2025 created a rare switching window because of compounding incidents, operational burden and erosion of partner trust.

Four major events in 2025 created structural partner fatigue. These events hit SonicWall partners in rapid succession and changed how they perceived the reliability of SonicWall's technology, support and roadmap.

1. Multi Month SMA and SSL VPN Exploitation Crisis

What happened:

  • Fully patched and end of life SMA 100 appliances were actively exploited for several months.
  • Threat actors, including UNC6148 and Akira linked ransomware groups, targeted SonicWall VPN infrastructure.
  • Exploitation likely included credential theft, one time password seed theft and MFA bypass techniques.
  • Multiple vulnerabilities were chained to achieve remote code execution and session hijacking.
  • CISA and other agencies issued warnings about active exploitation against SonicWall appliances.

Operational impact on MSPs:

  • Weekly cycles of SSL VPN policy resets, password resets and MFA hardening.
  • Late night and weekend war room calls to analyze logs and investigate suspicious activity.
  • Client escalations about why patched systems were still exposed to exploitation.
  • Internal teams forced to prioritize SonicWall incidents over standard service delivery.
Partner Reality: MSPs consistently reported that every Friday became an incident response day. They did not track individual CVEs, they remembered the lost weekends.

External Analysis & Incident Reports (Internal-Only)

These articles provide deeper analysis of the sustained SonicWall SSL-VPN and SMA exploitation campaigns. For internal enablement only — do not send directly to partners.

Gen 7 & Newer SonicWall Firewalls – SSLVPN Threat Activity
SonicWall Support
Read Article →
Urgent Advisory: Rootkits & Critical SMA-100 Vulns
SonicWall Support
Read Article →
OVERSTEP Backdoor: SonicWall SMA Exploitation
Google Cloud GTIG
Read Analysis →
Active Exploitation of SonicWall VPNs
Huntress Labs
Read Report →
SMA Vulnerabilities Actively Exploited
HIPAA Journal
Read Coverage →
2. MySonicWall Cloud Backup Breach

What happened:

  • SonicWall confirmed unauthorized access to configuration backups stored in its cloud backup system.
  • These backups included firewall policies, VPN configuration secrets and administrative credentials.
  • Partners were forced to rotate credentials and secrets across many tenants.
Trust Impact: Partners expect a security vendor to reduce risk. The cloud backup breach created the opposite effect and raised questions about SonicWall's internal security posture.

External Coverage of the MySonicWall Cloud Backup Breach (Internal-Only)

These reports provide deeper context into the cloud-backup breach, including the revised scope (“all backup customers affected”), attribution details, and implications. Use for internal understanding only.

MySonicWall Cloud Backup File Incident
SonicWall Support
Read Advisory →
Hackers Gained Wide Access to Backup Files
Cybersecurity Dive
Read Article →
Data Leak Affects All Cloud Backup Customers
CSO Online
Read Coverage →
Firewall Backups Stolen by Nation-State Actor
Dark Reading
Read Analysis →
Backup Service Breach: Exposed Config Files
Blumira Security Blog
Read Blog →
3. SonicWall’s Rebuild During Crisis and Price Increases

A mid crisis rebuild caused significant partner friction:

  • A new Service Provider Plan launched while MSPs were still handling incident fallout.
  • A new Managed Security Services division was created in the same timeframe.
  • The stack felt disconnected, combining CSE, Capture Client, SES EDR and MSS workflows.

Endpoint strategy confusion:

  • Capture Client is a SentinelOne OEM product and requires separate processes and migration overhead.
  • The new SES EDR appears to be Falcon based, which adds a second OEM agent to the ecosystem.
  • MDR requires portal migration and process changes.
  • Partners had to rebuild scripts, automation and operations.

Price increases at the wrong time:

  • Gen 6 and Gen 6.5 renewal SKUs increased by up to 20% on May 1, 2025.
  • Partners perceived that they were paying more during the most difficult year in recent memory.
Partner Sentiment: Many partners felt that SonicWall was reorganizing and rebuilding its MSP strategy in real time, asking MSPs to act as early adopters during an already stressful period.

External Coverage of SonicWall’s May 2025 Price Increases (Internal-Only)

These articles confirm SonicWall’s May 1, 2025 price increases — notably the up to 20% rise on all Gen 6/6.5 renewal SKUs — and reflect strong partner frustration. Use internally to support competitive positioning.

Official: Renewal SKUs Rising Up to 20% (May 1)
SonicWall Blog (Official)
Read Advisory →
Partner Reactions: “Renewals Will Be Painful”
SonicWall Partner Community
Read Discussion →
Gen 6/6.5 Renewals Increasing 20% (Reseller)
SonicWall-Sales.com
Read Update →
MSP Sentiment: “Renewal Costs Are Crazy”
Reddit /r/SonicWall
Read Thread →
4. Structural Partner Fatigue

Individually, each incident strained partners. Combined, they created deep structural frustration that remains today.

  • Loss of client trust due to recurring SonicWall related incidents.
  • Loss of weekends to repeated emergency response cycles.
  • Loss of margin because emergency work could not be fully billed.
  • Loss of confidence in SonicWall’s engineering velocity, roadmap and QA.
Key Insight: The events of 2025 materially changed how partners felt about SonicWall. Many are now actively open to switching platforms.

SonicWall Architectural Weaknesses

SonicWall's architecture remains firewall-centric and office-centric, while modern environments are SaaS first, remote first and zero trust oriented.

Even without the issues of 2025, SonicWall partners would still be considering alternatives because the underlying architecture no longer matches how organizations work. This section provides field ready technical points that explain why SonicWall struggles to meet modern requirements.

Weakness 1: SSL VPN Is the Primary Remote Access Model

Overview:

SonicWall remote access is still based on SSL VPN delivered through the firewall. This model creates inherent risk because VPN endpoints are among the most attacked surfaces on the internet.

  • SSL VPN remains one of the most targeted initial access vectors for ransomware operators.
  • SonicWall requires open inbound listener ports on the firewall, which attackers continuously probe and attempt to exploit.
  • A successful SSL VPN exploit provides access to the management plane, which allows modification of policies, NAT rules and access control.
  • VPN sessions typically drop users into broad internal networks that contain high value protocols such as RDP and SMB.

Partner impact:

  • Constant tuning of SSL VPN policies and MFA requirements.
  • High incident load caused by attempted credential stuffing and brute force attacks.
  • Difficulty maintaining secure remote access without disrupting end users.
WatchGuard Contrast: FireCloud Total Access delivers WireGuard-based ZTNA using outbound-only tunnels with no inbound listener ports, giving users application-level access instead of broad network reach. SonicWall is rapidly improving here—their new SASE offering (now using WireGuard built into the firewall) has grown 500% YoY to roughly $3.5M ARR and is tracking toward $15M. However, this new architecture is not what most partners are actually deploying today.
Weakness 2: SonicWall Is Blind When Users Are Off VPN

Overview:

SonicWall’s visibility depends on network traffic passing through the firewall. In a remote first world, most traffic bypasses the firewall entirely, which means SonicWall cannot see or control SaaS or web activity.

  • Remote workers on home WiFi, hotels or mobile networks operate outside SonicWall inspection.
  • Cloud applications such as Microsoft 365, Google Workspace and Salesforce do not traverse the SonicWall appliance.
  • SonicWall cannot enforce URL filtering, application controls, SaaS policies or DLP when users are off network.
  • Modern attacks such as token theft, cookie replay and adversary in the middle phishing live inside browser and SaaS workflows, not at the network boundary.

Partner impact:

  • Difficulty tracking SaaS access behavior, especially when users work remotely.
  • No inspection of outbound web traffic unless users manually connect to VPN.
  • Increased risk of account takeover and business email compromise.
WatchGuard Contrast: FireCloud uses a unified agent and cloud enforcement so policies follow the user on any network, allowing SaaS and web inspection even when off the corporate network.
Weakness 3: No Visibility Into Internal Networks and Lateral Movement

Overview:

Most modern attacks succeed inside the network after initial access. SonicWall has minimal insight into internal device behavior, east west traffic or lateral movement.

  • IoT and OT devices such as printers, cameras, phones, badge readers and manufacturing equipment cannot run endpoint agents.
  • These devices often run outdated or unknown firmware, and they frequently sit on flat networks.
  • Internal protocols such as SMB, RDP and proprietary OT traffic rarely pass through SonicWall appliances.
  • Once an attacker is inside, lateral movement does not trigger SonicWall inspection.
WatchGuard Contrast: WatchGuard combines NDR, EPDR, Firebox and FireCloud telemetry to identify anomalies, internal reconnaissance, lateral movement patterns and suspicious device behavior.
Weakness 4: Cloud Secure Edge ZTNA Is Complex and Rarely Adopted

Overview:

SonicWall markets Cloud Secure Edge as its ZTNA solution, but most MSPs find it difficult to deploy and manage, which results in limited real world adoption.

  • CSE requires connector deployment, routing updates and additional firewall policy changes.
  • Management occurs in separate consoles with different configuration workflows.
  • CSE is not directly integrated with SonicWall's endpoint agents.
  • MSPs often revert to VPN because the ZTNA stack adds complexity without clear operational benefits.
WatchGuard Contrast: FireCloud Total Access provides true ZTNA with a single unified agent and policy defined in WatchGuard Cloud, eliminating VPN for most use cases.
Weakness 5: HTTPS Inspection Rarely Functions as Intended

Overview:

More than 90% of traffic is encrypted. SonicWall requires complex certificate and SNI configurations for decryption, which frequently break applications and result in MSPs disabling inspection.

  • Decryption requires distribution and trust of CA certificates on every endpoint.
  • MSPs must tune SNI and bypass lists for compatibility, which becomes costly.
  • Inspection frequently breaks business applications, forcing MSPs to disable it.
  • SonicWall often ends up providing only basic stateful filtering rather than deep inspection.
WatchGuard Contrast: WatchGuard uses FireCloud, unified agent and ThreatSync to perform scalable decryption, sandboxing and analysis without extensive manual PKI configuration.
Weakness 6: OEM Endpoint and Fragmented Telemetry

SonicWall's endpoint offerings rely on OEM products. Capture Client is a SentinelOne OEM product and SES EDR appears to be based on Falcon. This results in multiple agents, portals and telemetry silos, which prevents unified detection and response.

  • There is no single SonicWall agent that unifies network, identity, ZTNA and endpoint signals.
  • MDR teams must manually combine data across consoles, slowing response.
  • OEM licensing and roadmap dependencies limit SonicWall’s XDR capabilities.
WatchGuard Contrast: WatchGuard EPDR is first party and fully integrated with ThreatSync, Firebox, AuthPoint and FireCloud. This creates a unified platform with coordinated detection and automated containment.
Weakness 7: SonicWall MDR Response Is Slower and Less Coordinated

Effective MDR requires unified telemetry across all layers and the ability to take fast automated action. SonicWall's MDR is slowed by fragmented data sources and limited cross control orchestration.

  • MDR analysts must pull endpoint data from OEM consoles and firewall logs from separate systems.
  • Lack of a unified agent slows triage.
  • Response actions such as account disable, device isolation or flow blocking require manual steps.
  • SonicWall struggles to deliver sub ten minute containment.
WatchGuard Contrast: ThreatSync uses native telemetry and automated actions to target approximately six minute mean time to first response.
Weakness 8: SonicWall Still Thinks in Terms of Firewall First

SonicWall's architecture assumes the firewall is the core of the environment. Modern environments center on users, identity, SaaS, remote work and distributed devices that may never cross the firewall.

  • Users work remotely and applications live in SaaS environments.
  • IoT, OT and BYOD devices expand the internal attack surface dramatically.
  • Attackers rely on identity compromise and lateral movement rather than perimeter attacks.
  • SonicWall relies on the firewall being in the path, which is not realistic today.
WatchGuard Contrast: WatchGuard delivers a unified security platform that correlates endpoint, identity, network, ZTNA and cloud signals, providing visibility regardless of where the user or application resides.

WatchGuard vs SonicWall: Platform and Economics

WatchGuard provides a true unified platform. SonicWall provides loosely connected tools.

SonicWall's architecture is based on firewalls, VPNs and OEM endpoint products. WatchGuard provides a unified security platform that combines endpoint, identity, network, ZTNA, SSE and XDR under one operational model.

SonicWall WatchGuard
  • Firewall centric architecture.
  • Visibility only when traffic crosses the appliance.
  • ZTNA via CSE is difficult to deploy and manage.
  • Endpoint is OEM based (SentinelOne, Falcon).
  • MDR requires manual correlation across systems.
  • Multiple portals for firewall, endpoint, ZTNA and MSS.
  • Unified Security Platform designed for MSP operations.
  • Agent first and cloud first telemetry for all users and devices.
  • FireCloud provides SSE and ZTNA without VPN or hardware.
  • EPDR, AuthPoint, Firebox and FireCloud are integrated.
  • ThreatSync XDR provides automated correlation and response.
  • All controls managed in WatchGuard Cloud.
Key Point: WatchGuard replaces the SonicWall firewall plus OEM stack with one platform that reduces operational effort and improves response time.
SonicWall has tools, WatchGuard has a platform. WatchGuard unifies endpoint, network, identity, ZTNA and XDR into one operational model so MSPs spend less time working across disconnected systems.

Resources

Internal-only assets that deepen your SonicWall competitive perspective and provide shareable materials for partner conversations.

On-Demand Webinar

“When Firewalls Age Out: What the Akira Attack Can Teach Us About Lifecycle Security”
Hosted by Field CTO Adam Winston.

Internal Context (Not for Partners): The Akira-linked attacks against SonicWall SMA/SSL-VPN appliances exploited vulnerabilities even on fully patched and end-of-life (EOL) devices. This demonstrated the inherent risk of relying on aging firewalls and VPN concentrators as primary security controls. Adam’s webinar subtly addresses this by framing “firewall lifecycle security” around real-world lessons taken directly from SonicWall’s multi-month VPN exploitation crisis. The content provides cover for competitive conversations without directly naming SonicWall in customer-facing discussions.
Webinar Slide Deck: View Deck in SharePoint

443 Podcast: What We Know About the SonicWall SSL-VPN Attacks

This episode dives into the changing cybersecurity landscape, the implications of firewall-age and SaaS-first architectures, and how MSPs can leverage unified security platforms to reduce risk and improve margin.

In this discussion, Mark and Corey explore how legacy firewall-centric security models are being challenged by remote teams, cloud-native applications, and lateral movement inside networks. They reference recent events (such as SSL-VPN exposures and cloud backup breaches) and discuss how MSPs can position themselves more competitively by adopting unified, platform-based solutions rather than piece-by-piece architectures.

Firebox vs SonicWall Competitive Book

This document is a comprehensive competitive book comparing WatchGuard Firebox appliances to SonicWall’s tabletop and rackmount product lines, intended for internal and partner audiences. It establishes WatchGuard’s core positioning, emphasizing better price-performance, unified cloud management, simpler licensing and stronger encrypted-traffic throughput. It contrasts these strengths against SonicWall’s fragmented bundles, OEM dependency and higher pricing.

Additional Reading (Internal PDFs)

These internal SonicWall documents provide deeper context on the warranty program and its operational requirements. They should not be shared externally, but they help CAMs/CDMs understand how to position WatchGuard effectively.

PDF
SonicWall Warrantied Events Guide

Internal-only document detailing the specific incident categories, definitions, eligibility conditions and payout caps included in SonicWall’s cyber warranty.

PDF
SonicWall Firewall Warranty Program Overview

Explains how SonicWall’s firewall warranty program works, including configuration obligations, geographic restrictions, audit requirements and renewals. Useful for CAMs/CDMs to understand how to position WatchGuard against SonicWall’s warranty influenced pricing model.

Competitive Intelligence Resources

All competitive intelligence content is published in the CI Hub in SharePoint or the Competitive Intelligence Portal. These resources include playbooks, product comparisons, competitive takedown guides, positioning frameworks and more.

Firebox Campaign Kits

These campaign kits contain ready-to-use competitive assets, messaging and sales enablement material.

SonicWall Cyber Warranty: What Partners Need to Know

SonicWall’s cyber warranty sounds attractive, but in practice it rarely pays out and significantly increases cost.

SonicWall frequently advertises its cyber warranty as a differentiator, but the benefit is limited and difficult for MSPs to qualify for. Many partners misunderstand what the warranty is, how it works, or what is actually covered.

What the Cyber Warranty Actually Is

Overview:

  • The cyber warranty is not insurance. It is a limited warranty tied to specific service bundles.
  • Coverage applies to a narrow list of incidents such as ransomware, business email compromise, limited regulatory fines and partial business interruption.
  • Payouts typically range from fifty thousand to two hundred fifty thousand dollars per category.
  • Only one qualifying event per customer per year is allowed.

The warranty is not a comprehensive risk transfer program. It is an incentive mechanism tied to tightly defined conditions.

Strict Requirements MSPs Must Meet

To file a valid claim, MSPs must maintain perfect compliance with a long list of technical conditions. These are detailed in a twenty eight page document and include:

Category Requirement
Firmware All appliances must be on the latest approved firmware at all times.
Security Services Gateway AV, anti spyware, intrusion prevention, botnet filtering and geo IP filtering must be enabled and properly configured.
Access Control Strict SSL VPN, IPsec and CSE ZTNA configurations with MFA applied consistently.
Geo Restrictions Blocking of most global regions except a predefined list of approved countries.
Evidence & Logging Regularly exported audit logs, system logs, and tech support report snapshots must be available for review.
Cloud Backup SonicWall cloud backup must be enabled and maintained, even though this service was compromised in 2025.
Risk: Missing any one requirement, such as a single disabled service or outdated firmware, can result in claim denial.
Why Claims Rarely Pay Out
  • MSPs often struggle to maintain full compliance across all tenants.
  • Evidence requirements are extensive and must be retained in the correct format.
  • SonicWall retains full discretion to approve or deny claims.
  • Real world MSP feedback indicates that successful claims are uncommon.
Partner Feedback: Many MSPs state that the warranty sounds good during sales cycles but has minimal real world value.
The Hidden Cost, Significant Price Inflation

SonicWall includes its cyber warranty only in certain service bundles such as Managed Protection and Advanced Protection. These bundles are significantly more expensive than previous licensing tiers.

  • Price increases of 175-215% are common for eligible SKUs.
  • The cost is not tied to enhanced security features but to the warranty itself.
  • Most MSPs never claim the benefit yet pay the increased cost every renewal cycle.
Bottom Line: Partners often believe they are paying for advanced security, but in reality they are funding a warranty program they rarely benefit from.
WatchGuard Positioning Against the Warranty

WatchGuard focuses on reducing risk through unified security, automated detection and fast response rather than offering a narrowly scoped warranty with strict conditions.

  • No hidden warranty premiums are included in licensing.
  • Total Security Suite provides comprehensive UTM and XDR capabilities.
  • ThreatSync reduces incident probability through coordinated response.
  • Total MDR offers continuous detection and response rather than reimbursement.
  • FlexPay aligns with MSP billing practices and supports cash flow.
Instead of charging higher prices for a limited warranty, WatchGuard invests in prevention, detection and response so that MSPs experience fewer incidents and better outcomes.

Market Opportunity and TAM

SonicWall’s partner base is large, and the events of 2025 created a time bound opportunity to win significant share.
Total Addressable Market
  • More than 120K SonicWall firewalls are active globally.
  • 40-60% of these devices are managed by MSPs.
  • 20-30K will be renewing through 2025/2026.
  • Gen 6 and 6.5 appliances are aging and approaching end of life.

These factors, combined with SonicWall's trust challenges, create predictable switching windows that are ideal for WatchGuard competitive displacement.

Regional Switching Hotspots
  • North America: Largest concentration of SonicWall MSPs and greatest exposure to twenty twenty five incidents.
  • United Kingdom and Ireland: Dense SonicWall reseller presence and high adoption among SMBs.
  • DACH: Conservative buyers with decreased trust in SonicWall.
  • Latin America: Flexible MSP billing and lower cost of ownership is attractive in this market.
  • Australia and New Zealand: Rapid consolidation trends create strong replatforming opportunities.
WatchGuard Capture Potential
  • Even a 5% displacement translates to several thousand devices and millions in recurring revenue.
  • Attachment opportunities across FireCloud, EPDR, AuthPoint and MDR multiply revenue per partner.
  • Customer acquisition cost is lower because partners already have switching intent.

Conversation Starters and Competitive Talk Tracks

Use these questions and statements to guide competitive discussions.
Conversation Starters
Did SonicWall perform the way you needed it to this year?
How many weekends did SonicWall related work cost your team?
Are you satisfied with the operational effort required to manage SonicWall incidents?
Would you be open to evaluating a unified platform that reduces complexity and improves profitability?
Lightning One Liners
  • If users are not on SonicWall VPN, SonicWall is not protecting anything.
  • SonicWall cannot stop session hijacking and cookie theft, FireCloud can.
  • Most SonicWall firewalls do not decrypt traffic because certificate setup is difficult.
  • SonicWall has minimal visibility into IoT, OT and flat networks, which is where attackers frequently move.
  • CSE ZTNA is available but rarely deployed successfully.
  • SonicWall MDR rarely achieves fast containment, WatchGuard targets minutes.
  • SonicWall is firewall first, WatchGuard is platform first.
30, 60 and 90 Day SonicWall Takeout Motion

First 30 Days, Stabilize and Prove Value

  • Run a risk workshop covering SSL VPN incidents, cloud breach exposure and SaaS blind spots.
  • Deploy a no cost pilot that includes Firebox, FireCloud, EPDR, AuthPoint and ThreatSync.
  • Provide a twenty four hour incident playbook to show measurable improvements in response efficiency.

Next 60 Days, Migrate Noisy and Exposed Clients

  • Target clients who rely heavily on SSL VPN or who experienced recent SonicWall related issues.
  • Use FlexPay to avoid double billing during transitions.
  • Begin retiring VPN in favor of FireCloud ZTNA.
  • Deploy MDR to reduce after hours escalations and security noise.

By 90 Days, Standardize and Scale

  • Create a standard MSP security catalog that includes:
    • Firebox for network security
    • FireCloud for SSE and ZTNA
    • EPDR for endpoint protection
    • AuthPoint for identity and MFA
    • ThreatSync and MDR for XDR and response
  • Use NFR, MDF and SPIFFs to encourage sales teams to drive SonicWall switch out campaigns.

Conclusion: Change Creates Opportunity

SonicWall created a switching window. WatchGuard provides the platform to step through it.

The events of 2025 changed partner sentiment toward SonicWall and created a window for competitive displacement. SonicWall’s firewall and VPN centric architecture does not align with modern requirements.

SonicWall was designed for an office centric, firewall first world. Today, data lives in SaaS, users work remotely and attackers move laterally. WatchGuard provides a unified platform that follows the user and the data, improves response time and increases MSP profitability.